While the world is entering into a new era of the metaverse, Google is all set to enfold its new “Google Labs” division for the world in blockchain technology. Indian origin Shivakumar Venkataraman, VP for Engineering in Google Labs, will be heading this division and has been with Google for over 18 years. Earlier, he was VP for Google Ads on Search and other Google properties.
This reorganization was led by VP, Clay Bavor in November 2021. Bavor was heading Google’s VR and AR segment along with video conferencing tools & other projects. Google Drive, Gmail, and other important tools have been a great success under Bavor.
As per the latest reports, the center is determined for “blockchain and other next-gen distributed computing and data storage technologies”. Google Labs will accommodate other essential” high potential-long term projects” as well. Bloomberg’s reports suggest that this new division also has Google’s virtual and augmented reality research work.
Recently, Google Cloud also partnered with Dapper Labs, best known for creating CryptoKitties. This collaboration was made to improve the network scaling on its Flow blockchain which is the backbone of some huge decentralized applications (dApps) and NFT collections.
In a recent move to expand the Google Pay platform to encompass all kinds of payment channels including cryptocurrencies, Google hired PayPal executive Arnold Goldberg to administer its payment divisions. They are aiming to build a broader strategy and team up with a wider range of financial services, including cryptocurrencies.
As major tech companies like Twitter, Facebook (also known as Meta) are moving belligerently into the “Web3” space, Google is cautiously picking ways in this verse. For your better understanding “Web3” is the one term for non-fungible tokens, cryptocurrencies, and blockchain.
Moreover, with the latest acquisition of Activision Blizzard by Microsoft at $69 billion, Microsoft is all set to push its boundaries into the gaming world. Microsoft earlier acquired Bethesda with a staggering number of $7.5 billion. Satya Nadella, Microsoft CEO celebrated with the tweet saying
“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms.”
Well, surely these comprehensive strategies will give these tech giants a big big jump in Web3 and metaverse world.
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