Google is doubling its effort into blockchain and crypto adoption


With the latest hiring to push crypto into the new world, Google has welcomed Arnold Goldberg to administer its payment divisions. Google is extending its boundaries not just in technologies, hardware, automation but now in the crypto sector. It is also very exciting to see how Google is changing its game as it also hired Bill Ready in 2019 its new President of Commerce, also supposed to be a former colleague of Goldberg.

It is very much clear that with these uplifting steps Google surely wants to up its game in the crypto world. While Google enjoys its success with Google pay and its mobile wallet, it is working to provide more payment features. In India, Google Pay has already gained mass popularism as it charges nil on transactions.

According to a Bloomberg report, Ready stated “We’re not a bank. We have no intention of being a bank. Some past efforts, at times, would unwittingly wade into those spaces.” Also, the tech giant will now target some specific partners through its upcoming plan called Plex for digital savings and checking services.

“Crypto is something we pay a lot of attention to,” Ready to Bloomberg.“As user demand and merchant demand evolves, we’ll evolve with it.” Carefully but smartly entering into the crypto world, Google will surely tempt its users in the coming future.

Earlier, partnering with other enterprises like Coinbase Global and BitPay, Google is looking for more such firms. With these bigger steps, Google has already initiated its process of a crypto building although Google is yet not accepting cryptocurrencies for transactions.

In August last year, Google also lifted its blanket ban on the crypto advertisement and rolled out a new crypto advertisement policy. Advertisers offering cryptocurrency exchanges and wallets targeting the United States can now advertise those products and services if they meet the requirements and are certified by Google.

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