A sudden surge in traffic was spotted on the Coinbase platform after its ad emerged in the Super Bowl tournament on Feb 13th. The ad had a QR scan code bouncing on the screen for 60 seconds which upon scanning the users would get $15 worth of Bitcoin (BTC). As a result, the exchange platform had to strangulate the traffic for a few minutes before going active again.
Coinbase’s Chief Product Officer Surojit Chatterjee, recently revealed on Twitter that the exchange had to throttle the traffic for a few moments. The advertisement played during the Super Bowl had a QR code that directed users to the exchange platform. Following this, the new users would receive $15 worth of BTC on quick login.
The major sports tournament had multiple crypto ads during the event. In addition, one of these ads even had Comedian Larry David for FTX Trading. It is provided, that the viewership of the sports event is more than 100 million. Twitter was flooded with complaining users that they couldn’t get through to the website, soon after the commercial aired.
This year’s Super Bowl was a milestone for cryptocurrency commercials. The game was played at LA’s SoFi Stadium, named after another digital asset-capable exchange. The Los Angeles Rams defeated the Cincinnati Bengals and emerged as winners with flying colors.
Moreover, soon after the disengagement of traffic, a separate tweet was made saying, ‘ We’re back up and ready for you!’
Unsurprisingly, the social media giant Meta was fast enough to jump onto Coinbase’s viral QR code. The mastermind viral its QR code directing users to a separately planned after-party that has Foo Fighters-Led VR.